Irma D. Rutherford Thirty years back, getting your business in the press was difficult.
Newspapers, radio, and television were the only available channels. The only channels available were newspapers, television, radio, and the yellow pages (remember that?
You must invest a lot of money and time to get the proper coverage to increase your brand’s visibility.
You also needed more in how many people could discover your brand. Even if your story was published in the local paper, only those who purchased the newspaper could read it!
Digital PR has revolutionized the way we get coverage.
What is digital PR, and why should you care? You asked, and we’re glad you did!
You can use digital PR to boost your visibility on other websites, social media, videos, and podcasts. It is easier to gain coverage, and a larger audience will be exposed to your story.
Bubblegum Search has put together a guide that will help answer the question, ‘What is digital PR, and why should I be using it to boost my company?’
Bubblegum Search is a digital marketing specialist who wants to share the benefits of digital PR for your business.
Digital PR has nine incredible benefits for your business.
Take a look at digital PR.
You can access digital PR content at any time.
You’d have to tell people when you would be onscreen if you had a local news interview thirty years ago. You also have to hope that someone has a video camera on hand!
All your content can be accessed online at any time, day or night, with digital PR. You can upload an interview to YouTube, which can be viewed for a month, a year, or even ten years.
Digital PR gives you new ways to promote your business.
Influencers are a new digital PR channel that has emerged in recent years.
Now it’s easier than ever to find an influencer who shares your brand values and can promote your service or product to a group of loyal followers.
Influencers are not just the Kardashians or Ronaldo. They can be anyone with 1,000 Instagram followers.
Digital PR can boost your SEO
A backlink is usually included with any press coverage on relevant websites. A high-quality link can be beneficial to your business. Brand exposure on other websites is excellent, but a good-quality backlink has many advantages.
Search engines such as Google use backlinks to determine your website’s search engine ranking.
This will increase your search engine visibility and organic traffic too.
Digital PR Can Go Global
How long did you take to remove the Binley mega Chippy song from your head in 2022?
Your brand can go national with the right digital PR campaign. Press coverage is no longer limited to regional or local news. Any news outlet or publication can pick it up.
Digital PR inspires engagement.
Social media, online discussion forums, and comment sections make it easier for people to interact with your content. People can easily share podcasts, articles, and social media posts with friends by clicking a button.
Although not all engagement is positive (and there are efforts to encourage people to “be kind”), increased attention amplifies your brand’s story and increases its visibility.
Digital PR makes it easier to be proactive.
They were planning an article for the newspaper used to take a lot of time and energy. In the past, PR professionals would draft a release, talk for hours with a reporter, and wait until the story appeared in print.
You can now have an idea and implement it the same day. Digital PR allows businesses to react quickly to news stories and produce impactful online marketing.
Take Oreo as an example. The brand quickly responded on Twitter when there was a blackout at the Superbowl. It received over 10,000 retweets within an hour.
Digital PR allows you to tell your side of the story.
Sometimes, negative publicity is received by your business, either from a disgruntled customer, supplier, or employee.
Digital PR allows you to share your story and resolve problems before they worsen quickly.
It may take a long time to tell the story from your perspective, and a journalist could twist your words to fit the narrative.
Digital PR is easier to measure
Traditional PR can be challenging to measure and needs to be more accurate. Many newspapers and magazines provide a readership level’ of their publication, but this does not guarantee that everyone will read your article.
Digital PR tools can make life a whole lot easier.
It is much easier to monitor and track customer interest with digital PR.
You can track how many people have engaged with your content, how long they spent on the page, and, most importantly, how much traffic you’ve generated.
Digital PR is a vital component of your digital marketing strategy.
Why digital PR is suitable for your brand.
This tool seamlessly integrates with your other digital marketing efforts.
They mentioned earlier how backlinks generated by digital PR could help with SEO and how influencer content could power your social media channels. It’s also easy to reuse and repurpose digital PR content. This will save you time and money.
