Irma D. Rutherford To be successful online, increasing brand awareness, reaching new customers, and building trust with your clients is essential.
But with a Digital Marketing Strategy, all of these things are possible.
You have many marketing strategies to help you stand out from the crowd. However, there are mainly two types: organic and paid.
They both have their place, but nature is usually best when it comes down to the end. It is imperative when you need more money on marketing.
What is organic marketing?
Organic marketing is an online marketing strategy that generates organic traffic to your site instead of paid advertising.
Organic marketing is an ongoing strategy that aims to improve brand recognition. Instead of focusing on targeted advertising, offer valuable and educational content.
Organic marketing is a type of marketing that does not require you to spend any money to promote your business. Here are some examples:
- Blog posts
- Guest posts
- Social media posts that are not paid
- Email blasts
- User-generated content
- Search engine optimization
Some people need clarification on the fact that organic marketing can be done while spending money.
Why is organic marketing important?
It is estimated that 70 to 80% of search engine users ignore paid ads when they query.
Because they are more confident in organic results, they will instead focus on them.
Organic marketing seems more authentic and genuine.
Paid ads are often seen as fake or pushy. The average Click-through Rate for paid ads is 1.91% and 31,7%.
Organic marketing lasts forever.
How to Create a Successful Organic Advertising Strategy
A strategy of organic marketing can convince search engines that your website has what users are looking for. This type of marketing takes time to become effective.
Here are some tips to help you get started on an organic marketing campaign.
Analyze current traffic habits.
To build an organic marketing strategy that works, you must first examine the current traffic patterns on your site and compare them with your target audience.
How do prospects discover your brand today? Do they use review websites? Social media platforms? Google search queries?
What is your current organic traffic? Your YouTube channel? Your email newsletter? Your blog posts?
By answering these two questions, you can find out what your audience wants and where they are looking.
You can then create relevant content for your audience and distribute it across the appropriate platforms.
You should also know which organic content is currently working for you so that you can produce more of the same.
Organic marketing is only possible with an audience. Therefore, You must take the time necessary to understand your audience’s needs fully and wants.
Create Your Content
It is now time to start curating content.
Create a list of possible ideas before you begin writing. This will depend on the kind of content that you want to create and where you intend to distribute it.
For example, if you plan to blog, you’ll need to do some keyword and competitive analyses.
Optimize your website and content.
SEO can help your website and its content appear more often on search engine result pages (SERPs).
You can expect to see an increase in organic traffic.
SEO is a constantly evolving field that is not for beginners. However, anyone can use it to their benefit.
Incorporate keywords in your content. It’s essential to use them sparingly. They should be incorporated into the content naturally.
Include your most relevant keyword in the content’s title tag, page description, and image alt tags.
Use Social Media to Your Advantage
You must be on social media to reach the largest audience possible. You must become familiar with all the platforms before beginning your journey into social media.
Each social media platform has its audience and benefits.
LinkedIn, for example, is perfect for B2B companies and is more professionally geared. On the other hand, Pinterest is a more visual search engine than anything text-based.
You don’t have to limit yourself to just one social media platform. There are many other platforms where you can find potential customers.
Before creating a profile, ensure you can stay active and present on the platform. You will do more harm to your brand if you don’t. A social media profile that is inactive does not reflect professionalism.
Organic Marketing vs. Organic Marketing vs. Paid Advertising: How to boost business results with both strategies
Paid marketing and organic marketing work together well. There are many cases where the two overlap.
Both can increase traffic, customer acquisition, and conversion rates. Both do it in different ways.
Organic marketing should be used to retain your existing customers and attract new ones.
Here are some essential tips to help you implement an organic and paid marketing campaign.
Advertise only when you must
Paying for social media advertising will only be worthwhile if it helps you achieve your business goals. For example, you are announcing a new service, product, or partnership.
If you use them correctly, organic posts can generate much buzz.
You should reach into your pocket if they don’t perform as expected.
You can boost your top-performing organic content.
If you’ve been doing organic marketing and are ready to try paid marketing, a great way to start is to identify the content your audience loves and pay to get it in front of new eyes.
It is a low-risk marketing strategy that can be very effective and give you a taste of paid marketing.
Automate Where Possible
You will spend more time, money, assets, and everything else regarding organic marketing.
You want to reduce the amount of work you must do, whether working alone or in a team. This will allow you to focus on what is truly important.
It will help if you automate as many of your daily tasks as possible.
You can do this by scheduling organic posts, streamlining the writing, editing, and approval process, and creating customized triggers for boosted posts.
