Irma D. Rutherford There are many digital strategies, and it can sometimes be difficult to choose which one to prioritize. Before choosing the best digital marketing strategy for them, marketers must understand their customers, business and product.
You don’t want your digital marketing campaigns to waste time. Also, it is important to keep track of your lead generation activities.
This comprehensive guide will help you to drive customer engagement, increase brand awareness and generate leads for 2022 and beyond.
The Best Strategies
According to Smart Intelligences, social media marketing was the most successful strategy in 2018, followed by content marketing and data management. SEO was somewhere in between.
Although it is not a perfect guideline (some strategies work better than others depending on many variables), it gives insight into the most likely methods of lead generation.
Email, video, and other forms of marketing are all effective in almost every industry. However, Smart Insights has a chart that shows it is not as powerful or as powerful as content marketing.
More important than the type and style of marketing you do is how well your overall approach matches your brand and message. Here are some tips to help you create an effective campaign within your company’s context.
Stay Nimble
Digital marketing is a bit like trial and error. While you should have a plan, it’s important to be flexible.
- Shifting SEO patterns
- Trends to Watch
- Your content calendar and timeline
- Only one or two social media channels (the best performing)
- What KPIs should you be focusing on?
- When to receive progress reports, where you can discuss and regroup
An effective strategy requires constant tweaking. This is why it needs to be monitored and adjusted constantly. If your strategy isn’t working, whether you are working solo or with a small team, you can hire outside consultants to help you analyze your metrics and redefine your goals.
Get to know your customer well.
Without a clear understanding of who and why they are buying your product, no digital marketing strategy can be successful. It may also be important to know where and how they bought it. To understand their needs and interests, dig deep into different demographics.
Airbnb’s #weaccept success is an example of customer awareness. It was originally a Super Bowl commercial after President Trump’s travel ban. It received 5 million views on YouTube, and the hashtag garnered a lot of celebrity attention. It is important to be politically aware, even if it isn’t necessary. However, cultural sensitivity is good, especially when you are on-brand.
Create a strong profile of your audience to inform your strategies by:
- Determining which channels best fit the key demographics
- It’s important to speak their language and not just use words.
- How to understand their pain points and switch emotions
- Create personas that help you to visualize your audience and predict their buying habits.
- Cultural awareness
- Consider unique partnerships with influencers
- Instead of focusing on the product, focus on actions-oriented experiences and outcomes.
- Use well-developed automation tools to achieve highly targeted segmentation and targeting.
