Irma D. Rutherford David Ogilvy: “Every advertisement contributes to a complex symbol, the brand image.”
One of the most influential figures in advertising history said that. He probably knew it would be relevant for many years to come. Businesses and companies can grow and be sustainable with a strong brand identity and image. You must create awareness if you are a business person and want to build a brand.
Due to effective awareness campaigns, any internationally recognized symbol, such as Nike’s Swoosh or McDonald’s Arches, is now recognizable.
When you want to grow your business, finding ways to enhance your brand’s identity is essential. It will only be possible when your audience can relate and associate with the brand and become familiarized. The more familiar it becomes, the easier you will find it to gain trust.
A targeted advertising strategy can increase brand recognition and get desired results. You can try these ideas!
Market Your Unique Feature
Your customers must be able to tell what sets your business and brand apart.
Highlight your uniqueness and what sets you apart from others. Create a campaign to promote a new product or service.
Even if your logo is for an advertising agency, its packaging, or digital image, you can still use it to represent the uniqueness of your business. It is also beneficial to receive advice on creating an advertising logo that will fit campaign materials. It could help your advertising agency to go further and make your brand easier to recognize.
Some companies create their unique personalities and signatures to attract the audience.
Add a mascot or a design element to connect with people. This will help them remember your event.
Think of it as a way to create a tone or voice for your brand. Target, KFC, and Slack have all made a name for themselves by appealing to their customers this way.
Run Social Media Campaigns
You may have seen various companies and brands running contests or announcing giveaways on social media sites like Instagram and Facebook.
It is an effective way to increase brand awareness. You can engage consumers with a contest or giveaway and help them learn more about your product or service.
In recent years, social media has been a handy tool for small businesses and startups. They can build their brand without spending a lot of money on advertising. Social Media Marketing Tools will make the process much easier.
It does not have to be expensive or huge. Even a tiny voucher or giveaway can help familiarize your audience with your brand.
SEO and Content Marketing
Content is the king of advertising today. You must produce content that instantly grabs attention to reach your audience and increase brand awareness.
You must ensure that your content, whether on your website, blog, audio, or video, reflects your brand and conveys the right message. As a business owner, you should prepare yourself to compete in the content-marketing sector. Developing a content marketing strategy that will allow you to be unique, creative, and engaging in your posts is essential.
After you’ve figured out the content, you can move on to Search Engine Optimization (or SEO), as it’s commonly called.
It is essential to build brand awareness. The more prominently you are on the search engine results pages, the greater the chance of attracting traffic and consumers. Research the various SEO programs and tools you can use to expand your reach.
Collaboration with Influencers
It could help you have a more successful campaign and increase your awareness.
Influencers with a large following and a loyal customer base will promote your brand. This will help you to break through the market. By working with influencers, you can spread the word and make your brand visible to consumers.
You can also partner with brands that are already well-known.
It’s a powerful marketing tool. When you partner up with a brand that has a large consumer base, your audience will be familiarized with its presence.
Native Advertising
This is about focusing visual elements on any digital platform or website—infographics and articles that appear to belong on any web page or anywhere they are displayed.
Native advertising has become quite popular in recent years. Many of us must be aware of how often we encounter such content. It is not an advertisement because it’s integrated in this way. You can increase brand awareness briefly with the help of non-disruptive advertisements.
You can use the same imagery for your campaign for many years if you keep it consistent. Design elements such as a color scheme or palette, patterns, or a font that represents your company could be beneficial.
These marketing and advertising techniques should increase the visibility of your brand. There are many ways to promote your brand without spending too much money in today’s world.
