Verve Cycling designs and builds advanced cycling products. The InfoCrank is the most advanced measurement system available to cyclists in the world.
With the launch of the InfoCrank, Verve Cycling required a highly visual and innovative website that can best showcase its latest product to the world.
The Verve Cycling website seamlessly merges a rich content experience with an online store. It was very important to showcase the cutting edge and innovative nature of the company. This was achieved using an innovative Product Tour which features animated products and parallex effects. This was further complemented by the Wordpress CMS that manages the Community section of the site.
The online shop section of the site is powered by Magento, providing a scalable platform for the future.