Treasury Wines - The Cellar


Treasury Wine Estates (TWE) is one of the world's leading wine companies with a portfolio of 80+ brands and and annual sales of over 30 million wine cases. TWE has been achieving outstanding growth in emerging markets, particularly China where the wines were sold through its distributor network. With the importance of this market, TWE seeked to establish a direct to customer channel with its customers.


By leveraging Infinity's knowledge and experience around Magento and China, TWE was able to launch a China direct to customer channel in record time. From inception to launch, the project took under 100 days and delivered a world class UX while establishing a scalable platform for future launches into other markets. The project was a major success within TWE.