Traditional retail with corner stores, main street shops and the village markets have been with us for millennia. One of the biggest changes in the last century was the enclosed shopping mall. The first of these was “Southdale” which opened in the USA, just outside Minneapolis in 1956. In the decades that followed 1,500 […]
Many online stores have to start from zero. Zero traffic and zero customers. So how do you go from zero to hero? One way to accelerate the process from nothing to something is to pay for it. So that could mean buying a seeding email list, paying for Google AdWords and implementing some targeted Facebook advertising. […]
Ever been promised a top ranking on search engines in just two weeks? Maybe you were told that “you just need to build a website and they will come”. You could have even heard that the digital economy is just a new age gold rush and the nuggets are just waiting to be scooped up in […]
Ecommerce can be simple. It can be a fast and easy to implement plugin on a website where you sell an ebook or digital product in a matter of minutes. It can also be complicated. If you are selling thousands of products and you want to make it easy for the buyers to browse and […]
Mobile phones, and I am talking the “smart” type, are now embedded in our lives. We use them for street directories, cameras, checking our email and even buying online. They are even used as torches, music finding (shazam) and even spirit levels (apps). Even though it seems like it was only yesterday, the smart phones emerged […]
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