There are only a few key ways to drive traffic to your e-commerce website and online store. Search, social or email. That’s it really. The next part of the challenge is making your tactics are optimal and that takes time, testing and trial and error. In the scheme of things they are all important […]
E-commerce has been with us for a while but the social web and mobile phones have supercharged its growth. To put this in perspective the rise of the smartphone means that in the UK an estimated 24% of retail ecommerce sales are via the mobile in 2014 and it is expected that this will hit […]
Design is a funny word. Most people think design is just how it looks. But it goes much deeper than that. It’s how it works. That’s Steve Jobs speaking. Design has started to take a front row seat in our consciousness, in business and in life as advances in technology, materials and a global web […]
Launching a website is one thing but marketing it is another challenge. With 1 billion websites and counting you need to get attention on a crowded web and that starts with growing your traffic. But traffic doesn’t mean sales. The art and science of turning online store visitors into sales means that you need to focus […]
It was early morning and there was a knock at the door. The courier had arrived. On his trolley was a heavy package with a label showing that it wasn’t just heavy at 25 kg but all the way from the other side of the world (from the UK)! It wasn’t for me but for one […]
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