Social Media

The Three Essential Steps to a Socially Engaged Enterprise

Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share. The gap between how companies market with media and how customers consume media is significant. In some industries, especially  technology, up to 90% of buying decisions start with an online search. Despite this, the marketing budget for […]

The Three Essential Steps to a Socially Engaged Enterprise

20 Inspiring Facebook Cover Photos

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem,  but there is a method in my madness of not subscribing to pay TV…it minimizes […]

20 Inspiring Facebook Cover Photos

5 Key Changes to the New Facebook Page Business Needs to Know

Last year Facebook changed the design and user interface for the Facebook personal profiles.  They introduced key features such as the new timeline and a large area at the top for a photo or image in a banner format. These changes were an indication of what was to come for the Facebook brand and business […]

5 Key Changes to the New Facebook Page Business Needs to Know

Google Launches a Social Button to Compete with Facebook’s ‘Like’

Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over. Google has struggled with social media […]

Google Launches a Social Button to Compete with Facebook's 'Like'

How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. […]

How To Take Your Company's Facebook Fan Page from Zero to 40,000 Fans