Inbound/Digital Marketing

The Journey to Building a Powerful Earned Media Marketing Strategy

Many online stores have to start from zero. Zero traffic and zero customers. So how do you go from zero to hero? One way to accelerate the process from nothing to something is to pay for it. So that could mean buying a seeding email list, paying for Google AdWords and implementing some targeted Facebook […]

The Journey to Building a Powerful Earned Media Marketing Strategy

5 Reasons to Maintain Your Online Store

Websites are now a vital part of your marketing and should be treated as a serious business asset. Some research shows that up to 90% of all buying decisions start with an online search How you appear online defines your brand and image. A great website mixes intuitive design with shareable multimedia content to make the […]

5 Digital Assets You Should Not Ignore

There is something special about buying your new first home. You are handed the keys and you walk in the front door and it is yours. It is almost visceral. The smell of the paint, the feel of the carpet under your feet and the vision of how you are going to furnish and style […]

5 Digital Assets You Should Not Ignore

Winning at Business with the Fantastic Four of Digital Marketing

Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend […]

Winning at Business with the Fantastic Four of Digital Marketing

3 Steps to Success with Digital Marketing

I suppose I would describe myself as a product of the digital age. One of my first jobs was working for one of the companies that pioneered the corporate sales of personal computers in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and […]

3 Steps to Success with Digital Marketing