Irma D. Rutherford Your e-commerce store is a new venture that you have launched to reach a wider audience. You wanted to convert your brick-and-mortar shop into an ecommerce brand store. You just realized that you aren’t getting many visitors to your website. Let’s say that you have an excellent brand presence on your social media, and your website gets a lot of traffic. But recently your website has reached a plateau. You are not getting any leads, nor can you drop your audience in your sales funnel. What should you now do?
The most important aspect of a website is to attract traffic. How can you convince bits and bytes in the information overload cyberspace to visit your brand store? How can you make your customers aware of your brand in the endless market of buyers and sellers?
If your website isn’t optimized for conversions, you can forget about getting more traffic. If you are new to e-commerce or want to increase your sales, the first thing you need to do is integrate significant integrations into your website.
Quick Tip: Are you struggling to increase traffic to your brand store? Then Kartify is the solution for you. It’s been handcrafted to provide an exceptional ecommerce experience. Kartify comes with over 60 integrations and a fully customizable UX/UI. Now you can request your free Demo!
Ten ways to increase traffic on your brand store.
You can use these incredible and doable tactics to increase traffic to your online store.
Focus on On-Page Search Engine Optimization
SEO is in decline, as you may have heard. Ask them to reconsider. On-page SEO is still relevant, even if Google’s algorithms change. On-page SEO is crucial to increasing traffic. It includes everything from adding Meta descriptions to making internal links. Long-tail keywords can help you optimize your website and beat out the competition. These are the keywords that have a greater impact than single-head keywords. It not only gives context to your content, but it also makes up a greater part of Google searches.
Influencers will appreciate your samples.
Influencers are gaining enormous influence as social media usage increases. Influencer marketing allows you to take advantage of the creativity and control the influencers’ audience, which has developed over time. Sending free samples will help you reap the rewards. You can get your brand to reach a larger audience by calling them to promote your product.
Start with Guest Blogging
You can integrate the content of your website with that of another website by guest blogging or posting. Join forces with businesses in your niche and curate guest articles. This can be a great way to get more traffic and reach the audience of your place.
Quick Tip: Our e-commerce solution will help you maintain the hygiene of your store. ANS Commerce aims to improve customer relationships across various marketplaces, such as Flipkart, Myntra, Amazon, etc. Now you can request your free Demo!
Answer people’s Quora questions.
Quora can be a great tool to increase traffic to your website. You can search for questions relevant to your products. If you are in the sustainable fashion industry and you see a question asking, “How do you design a fabric using a process that is cruelty-free?” you can respond with the detailed process you use. You can add a link at the end to draw their attention. You can get more verified visitors quickly.
Giveaways and contests can help you to increase the excitement of your prospects.
Social media marketing is one of the best methods to increase traffic for your brand store. Focus on engaging your audience. Organizing contests and giveaways on occasion can help you gain social media attention. You can increase traffic to your brand store by allowing your audience to enter contests and win incentives. This will increase your social presence and encourage people to visit your brand store.
Email Marketing: Make the Most of It
Email marketing can help you stand out in a sea of marketers. Email marketing is always a great way to promote upcoming offers or new products. Prepare to curate your content for newsletters, consultations, and more leads. You can also use this to drop customers into your funnel.
Organise webinars featuring industry thought leaders.
Webinars can be a great tool to increase traffic to your site. You can gain credibility by hosting a webcast with a thought leader in your industry. This will also increase the number of clicks and views to your website. Your niche-related industry topics can be the focus of the event. You could have anything from tips and strategies to a general Q&A session.
Update your website’s content if it becomes outdated.
It is important to refresh old content in order to attract more visitors. Imagine you visit the website of your favorite brand, and you see some exciting offers. You feel elevated. When you click on a request, the “expired” message appears. You may be disappointed and leave your website! It can also affect the trust and credibility of your prospects. Update your content regularly to attract verified visitors.
Analyze the analytics and inspect visitor data.
Analyzing the analytics on your website is one of the best ways to increase website traffic. This tool is invaluable in helping you create your website’s content based on the demographics of visitors and other metrics. It also allows you to check where your data comes from and when.
Quick Tip: Do not just look at your most popular posts but also the ones that are less popular to see where you may have gone wrong.
Pinterest is a great place to showcase your products.
Pinterest is a popular platform for businesses in niches such as DIY crafts and fashion. Curating creative pins from your current collection can help you get more clicks to your website. This platform is a great way to attract niche users and keep them engaged with your brand.
How do you do it?
You are not sure how to do everything at once. You can let us handle everything while you concentrate on your core business. Our full-stack solutions allow you to leverage online marketplaces like Myntra, Flipkart, Amazon, etc. Our brand technology – Kartify, delivers an exceptional ecommerce experience.
